Slap Those Wrinkles Off Your Face with New Procedure

There seems to be a new wrinkle removing cream, injection or diet on the market on a daily basis. We are bombarded with products and procedures that promise to make us look younger, fresher and more alive, and for every treatment that seems legitimate, there are a handful that is almost laughable. So when we found out about the latest fad that could be making the mainstream soon, it sounded so ridiculous that it just shook its head and were willing to move on. But since this new procedure seems to be gaining a certain buzz, we decided to look at it and see what it is about.

It's called face-off and works exactly as it sounds. A masseuse uses a special technique to hit the clients in the face to help sign and tone the skin. The procedure has been around Thailand for years, but a new spa in San Francisco aims to be the first and only to bring it to the Western Hemisphere.

A woman named Rassameesaitarn Wongsirodkul, also known as Tata, and her husband Mawin Sombuntham, co-owner of Tata Massage in the Richmond district of San Francisco. Tata underwent a month of training with a professional slapper face (not doing these things) in Bangkok, reportedly keeping the knowledge that has been handed down from generation to generation very well kept and will only share it with 10 students in his lifetime .

Now, Tata, born in Bangkok, delivers precision blows to customers for $ 350 per treatment, while dancing around Thai pop music in elegant traditional costumes. Non-invasive and chemical free treatment is offered for brows, cheek, forehead or entire face. Each session lasts between 15-20 minutes and according to Sombuntham results lasts approximately six months and up to one year for clients who complete the course.

So how effective is it to get a slap? Rose Griscom, a member of the Thai Massage Institute in New Jersey, compares the technique with tapotement, which is the rhythmic use of the body used in the Swedish massage and says she sees similarities.

"I do know that tapotement actually brings blood to the surface and increases blood flow because it stimulates the nerves," he told ABC News. "I've never heard of this just for the face, or a focus on the face. But I suppose it is possible that there is a grain of therapy if it is administered.

As the new face striking fashion passes, there is the possibility of expanding therapy and offering it for other parts of the body - namely the derrière. We would not cancel it.

Check out ABC's hilarious report in the video above to see Tata in action as well as tips on how to manage the procedure in yourself or others at home.

Would you be willing to slap your wrinkles away, or do you think this is it just another money-making scheme waiting to save in on the youth supply market? Let us know in the comments below.

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